Meet Fig Tree & Vine

Danielle Crittenden Frum, CEO & Creative Director, sourcing handwoven tallit in the
ancient Jewish Quarter of Jerusalem. February 2015.

Welcome to Fig Tree & Vine, your stylish guide to modern Jewish living. Stop by Fig Tree & Vine often for exclusive products and creative tips to enhance your Jewish lifestyle and home. We’re sourcing the world to bring you the best and latest in Jewish design and food. Subscribe to our weekly newsletter by Danielle Crittenden Frum alerting you to our new products, seasonal Shabbat recipes and of course our latest adventures. Should you have any questions or suggestions, please contact us at

Who We Are 


Danielle Crittenden Frum / CEO & Creative Director

Danielle launched Fig Tree & Vine in April 2015 as a source for the best products and design for the modern Jewish home, table, and holidays. Long interested in Jewish causes and an active participant in her synagogue community, Danielle is passionate about discovering new ways to add beauty and meaning to Jewish celebrations and lifestyles. She created Fig Tree & Vine to showcase the finest exports from Israel and the most exciting creations by global artisans and designers that enhance everyday Jewish life.

A longtime journalist, Danielle was most recently International Blog Editor for the Huffington Post, and remains a Contributing Editor for HP. Danielle's articles and essays have been published in major publications and websites around the world, from the New York Times to The Daily Telegraph to Tablet; she has appeared on network and cable television programs internationally and across North America, including NBC's "Today" show and CTV's "Canada AM."

Danielle is also the author of four books, including the cookbook From a Polish Country House Kitchen (Chronicle Books, 2012), co-authored with Pulitzer Prize-winning historian Anne Applebaum.



Johnny C Y Lam / Product and Editorial Photography, North America

Johnny C Y Lam was born in Hong Kong, raised in Toronto, Canada and is now based in Prince Edward County, Ontario. He works globally for international media and other clients, ranging from editorial to corporate to international development agencies. Johnny studied illustration at Sheridan College and taught himself photography. 

Contact: / Website:



Miranda Frum / Fashion & Style Editor

Miranda Frum will be creating and editing Fig Tree & Vine's upcoming style coverage and accessories collections. A Toronto-based journalist and international fashion model with Next, her writing has been published in the Daily Beast, the Huffington Post, and the Tower magazine. Miranda has been photographed in editorial campaigns for Dior, Billabong, Castro and Renuar, among many others. 


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